Kris Kimura Wasabi Big Band Logo
When I was approached to design a logo for the Kris Kimura Wasabi Big Band in Austin, TX, I had two guidelines: keep it simple (the logo needed to be etched in lucite for illuminated display), and somehow integrate a green suit and bow tie (signature show uniforms) into the design. With such a long name, and an intricate design detail to include, the simplicity challenge seemed nearly impossible. However, I noticed quite quickly that a mirrored ‘K’ (for Kris Kimura) had the potential to produce a suit-like icon. I added a bowtie, gave it subtle art deco angles and details, and called it a day.