Product Ad Design | Sport Apparel

Product ad design for sport apparel - by creative dirictor and designer Andreas Engel

Product Ad Design | Sport Apparel

I created this sport apparel product ad design by combining studio and outdoor photography into a seamless composition. The subject was photographed in a studio environment and later superimposed onto a series of outdoor photographs. To achieve a successful finished composition, photography direction was important, including nuanced camera angles and lighting direction. For more details about the process read my blog post, Simulating Location Photography: placing studio subjects in environments via Photoshop.

For the final composition, I added typographical elements to enhance an emotional feeling of movement and attitude.

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